Haribo
Haribo is the world's leading confectionery brand for fruit gummies and licorice, famous for its iconic Goldbears. Founded in Germany in 1920 by Hans Riegel, the brand name is an acronym of his name and hometown, Bonn (HAns RIegel BOnn). Haribo's brand identity is built on a simple, timeless message of "childlike happiness" for all ages, famously encapsulated in its slogan, "Kids and grown-ups love it so, the happy world of Haribo."
With a commitment to high-quality ingredients and a focus on both classic and innovative products, Haribo has grown from a small family business into a global phenomenon. Its recognizable colorful packaging and diverse range of chewy candies, from Starmix to Happy-Cola, have made it a beloved staple in over 100 countries, creating a sense of joy and nostalgia for generations of consumers
