A Legacy of "Prince's Roll" and More

De Beukelaer is a renowned German biscuit brand with a rich history dating back to 1870. The brand is a key part of the family-owned company Griesson-de Beukelaer, which has become a leading manufacturer of sweet and savory baked goods in Europe. De Beukelaer is most famous for creating the iconic Prinzen Rolle, a classic sandwich cookie with a creamy filling that has been a staple in German households for generations.

Quality, Variety, and Sweet Moments

With a commitment to traditional baking craftsmanship and high-quality ingredients, De Beukelaer offers a diverse range of products beyond its famous Prinzen Rolle. Its portfolio includes a variety of cookies, pastries, and snacks that are perfect for sharing with family and friends. The brand's philosophy is centered on creating moments of happiness and joy through delicious, high-quality biscuits, making it a beloved choice for snack lovers of all ages.