HITSCHIES: The Iconic German Confectionery Brand

Hitschies is a vibrant, family-run German confectionery brand with over 90 years of tradition, founded in Cologne in 1929. Known for its playful, colorful, and diverse range of sweets, hitschies specializes in chewy candies, fruit gums, and fizzy treats. The brand, formerly known as Hitschler, underwent a relaunch to celebrate its most famous product, the crunchy-shelled chewy dragees, reinforcing its motto: "Nasch dein Ding." (Snack your thing). Hitschies products are exported worldwide, delivering a sweet and sour taste of Germany to every corner of the globe.

Famous HITSCHIES Products: Brause-UFOs, Sour Dragon Tongues, and Chewy Sticks (H2)

Hitschies is best known for several cult-classic confections:

• Hitschies (Chewy Dragees): Fruity, stick-shaped chewy sweets with a crunchy shell.

• brizzl UFOs: Iconic, colorful wafer discs filled with a fizzy, tingling sherbet powder.

• Sour Dragon Tongues: Extra-sour, fruity gum laces and strips.

As a modern brand, hitschies focuses on innovation and diversity, offering an increasing number of gelatine-free and vegan options to satisfy every sweet-tooth.