Swizzels

Swizzels: The Home of Iconic, Nostalgic British Sweets

Swizzels is one of Britain’s most beloved and enduring confectionery manufacturers, proudly making fun, high-quality sweets since 1928. From their humble beginnings in London to their current home in New Mills, Derbyshire, Swizzels has been responsible for creating a generation of nostalgic favourites. Known for their cheerful packaging and unique flavours, Swizzels offers a diverse range of retro sweets that continue to delight consumers of all ages around the world.

Explore Our Famous Retro Sweet Portfolio: Love Hearts, Drumstick, and Refreshers

Swizzels is the creator of numerous iconic, must-have treats for any sweet lover. Their flagship products include the classic, message-bearing Love Hearts, the unique raspberry and milk-flavoured chewy Drumstick lolly, and the fizzy sherbet-filled Refreshers chew bars. Other popular original brands are Parma Violets, Rainbow Drops, and the dippable Double Dip. Look for Swizzels to find quality, family-made sweets perfect for pick 'n' mix, party bags, and a delicious trip down memory lane.